Case Study – Lodge Inn
The Lodge Country Inn was one of our first websites, first published in 1998.
Our involvement with The Lodge’s website came about as a result of a chance converation with the owner of The Lodge one lunchtime. He related that he’d received a quote for a website, but that it was ‘a bit pricey’.
When he told us the quote he had received we offered to build a site for a tenth of the price.
This was the early days of the commercial internet, and there were still cowboys out there.
Unfortunately the first iteration of The Lodge’s website is lost in the mists of internet time, but the first rewrite, in looked something like this; and comprised about eight or ten pages of content.
The second iteration, published in 2004, introduced the use of iframes to simplify navigation, but still comprised around ten pages of content.
The next iteration, published in 2006 reflected the increased amount of content, around twenty pages, and introduced a three level menu structure to access the iframe content.
The latest iteration, published in early 2009 exploits worpress as a content management system, which simplifies and speeds the update process.
The site now has around forty pages of dynamic content and is optimised for maximum search engine visibility.
Since 1998 the Lodge Inn website has received over 115,000 visits, and the new website is attracting over 1,200 visits a month, over 53% of these directly driven from search engines.
Please don’t hesitate to contact us if you’re thinking about a web presence for your business or organisation. We can construct a basic web site in a few hours and then work with you to develop the look and feel of your site.